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Real estate professionals use a variety of marketing tools and tactics to sell their services. In a heavily competitive market, real estate professionals are always striving to improve their marketing efforts to connect with the highest number of people possible. The more people that you can get to your website, the more inquiries you are likely to receive. Here are a few tips on how to improve your real estate marketing strategy in 2019. 

Invest in your real estate website

How would you rate the effectiveness of your real estate website? It is important that your website is fully responsive and is compatible with all digital platforms. You don’t want potential clients not to be able to access your site quickly or on a particular device. 

Use Google Business 

This is a widely underutilized platform that can be used to enhance your online presence. Be sure that you include details like your work hours, a description of your services, company logo, as well as photos. 

Increase your social media following 

Social media has become a large part of digital marketing. Real estate professionals who want to extend their reach using social media should consider the kinds of content they are posting on their social media channels. You want to post useful content about the types of topics and questions people are looking up using search engines. Another step you can take would be to add large social media sharing buttons to encourage people to share your content with their followers.

Use relevant keywords 

Do not underestimate the power of keywords in 2019. By using local keywords and phrases, search engines will push your pages towards the top of search results. There are several tools available online to help you identify what people are searching for in your area.

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